Insurance Marketing Advice - Circa 1897

by Tony Veteto

I was browsing through some old text on Google Books and came across this wonderful little nugget of an article about how an insurance agency should market themselves to the public. Far too often, we as insurance agents, get trapped in the idea that we need to talk about things like:

• Insurance company representation
• The strength of the insurance company
• How old or established the insurance company is
• Competitive rates or having the best price

The reality is that as an independent insurance agent it is critical that we follow the advice given in 1897:

• The brand is "You", not the company
• You are the expert at providing the best coverage for your client
• You make sure the client is taken care of in the event of a claim
• Clients benefit from working with you, do not waste your time on clients who don't care about their insurance needs

Check out this vintage article below and remember "YOU" are the brand and make sure your clients know that it is you who are the reason they have decided to purchase insurance coverage through your agency.

As you read the article below take a look at some key statements:
- The first paragraph could be a synopsis of how most agents brand today
- The second paragraph of column two clearly states, brand "yourself"
- If a prospect is not currently insured, do not work with them
* One of our best member agencies asks every prospect, "Do you have current insurance?" If the answer is "no", the member tells the prospect that they cannot help them. Simple but effective way to get clients who care about their insurance.

Link to: Insurance Marketing 1897 Article

href="http://books.google.com/books?id=lJhIAAAAYAAJ&dq=insurance%20marketing&lr=&pg=RA10-PA10&ci=90%2C41%2C834%2C1459&source=bookclip">