Using Social Media To Drive Traffic

In my last post I talked about making sure you have the right expectations when embracing Social Media. The article I posted by Kevin Conway Social Media for Business is CRAP! did a good job of challenging many of the assumptions about how wildly successful you will be just because you are using Social Media. At Tague Alliance I use the various Social Media sites to communicate with members and prospective agents, but not with the intent to "sell" anything.

One of my members challenged my comments about "not selling insurance on Facebook" and her remark to me was that she had sold four policies as a direct result of being on Facebook. I am thrilled at her results. The bottom line is that you need to figure out how to embrace the trend of Social Media. Regardless of whether you are selling insurance as a direct result of using Social Media or are just trying to build a deeper connection with your clients.

Now the question becomes: how do I use Social Media and just as important how do I track the results. The video below from David Bullock will take you through a very quick case study with actual results on the use of Facebook, YouTube, Twitter, and Analytics.

http://www.youtube.com/watch?v=-pB8cI3omjE